This blog discusses how the food industry is shaped by marketing, highlighting the relationship between consumer behaviour and branding strategies. Understanding the psychology of food marketing reveals how brands tailor their messages to resonate with consumers’ desires and emotions, often prioritising comfort over health.

Food for Life by Tim Spector delves into the complex relationship between diet, gut health, and overall well-being. This book highlights the importance of a diverse and balanced diet rich in plant-based foods to foster a healthy gut microbiome. Spector critiques modern dietary guidelines and food industry practices, advocating for more personalised nutrition based on individual genetic and microbial profiles.

Spoon Fed by Tim Spector challenges common misconceptions about nutrition and the food industry. Spector argues that much of what we believe about healthy eating is influenced by flawed research, biased guidelines, and powerful food companies. Learn how he emphasises the importance of diverse, whole foods and a personalised approach to nutrition, advocating for a reevaluation of how we understand and consume food.

Ultra-Processed People by Chris van Tulleken explores the pervasive impact of ultra-processed foods on our health and society. Van Tulleken argues that these foods are contributing to the global rise in chronic diseases and advocates for a shift towards more natural, whole foods to improve our health.

The Diet Myth by Tim Spector explores how our gut microbiome significantly influences our health and weight. Spector argues that diverse, fiber-rich diets are crucial for a healthy gut which challenges conventional diet myths. Read to learn more about the science behind the microbiome, the shortcomings of popular diets, and how to make informed dietary choices based on individual gut health.